How To Engage On Social Media
You can add your voice to the energy conversation that takes place on social media. The following tips can help you extend your community online to grow support for Canada’s energy industry.
Be positive. Maintain a positive tone throughout your posts.
Avoid arguments. Don’t shy away from engaging in meaningful conversations, and make sure to challenge false information when you see it. However, be sure to avoid having an argument on social media. Do debate with another person, but remember to stay calm and use facts and always be respectful.
Follow politicians. Follow legislators on Twitter to demonstrate that you’re interested in what they have to say, and tag their handle in tweets, where appropriate.
Share. Retweet and share information posted by legislators and by other Energy Citizens.
Include visuals. Take and post photos at events. Visuals can include your own photos as well as images shared from the @Energy_Citizens Twitter and Facebook profiles. Content with visuals is much more likely to get attention: tweets with photos receive 41 percent more retweets and 48 percent more likes than tweets without photos. Meanwhile, Facebook posts with photos generate 53 per cent more Likes, and 104 percent more comments. However, always be sure to respect any rules the event organizers may have around taking photos and be mindful of others.
Tweet at events. Tweet images, quotes, and other things you find interesting from events. If you attend an event in the morning, consider saving some content for the afternoon, as your followers may be online at different times. You can also tweet about upcoming events so that more people can know about them in advance, and maybe even join you.
Include links. Provide links to more information whenever possible, such as information from the Energy Citizens website, so that your audience can learn more about the topic at hand.
Tag @Energy_Citizens. Tag @Energy_Citizens (Energy Citizens’ Twitter handle) when possible so that Energy Citizens can retweet your posts. Your content will reach an even larger audience.
Proofread. Make sure to proofread all social content carefully before publishing. Typos are easy to make when posting quickly, especially if posting from a phone.
Accounts To Follow
Below are some examples of people and organizations to follow in order to stay up to date on the latest news and conversations surrounding the energy industry in Canada.
Canada’s Energy Citizens: @Energy_Citizens Title: A movement of Canadians supporting the positive role Canada's Oil and Natural Gas industry plays in our lives Why follow: Get involved and get the latest updated from Canada’s largest movement in support of our Oil and Natural Gas industry
Canada Action: @CanadaAction Title: Non-profit organization advocating for continued Canadian opportunity from coast to coast Why follow: Hear from other groups that advocate for a strong energy industry and add your voice to the conversation
Oil Sands Action: @oilsandsaction Title: Affiliate of Canada Action focused on Canada’s oil sands Why follow: Hear from other groups that advocate for Canada’s oil sands and add your voice to the conversation
Oil Respect: @oilrespect Title: Online campaign to defend the Canadian oil and gas industry Why follow: Hear from other groups that advocate for a strong energy industry and add your voice to the conversation
Pipeline Action: @pipelineaction Title: Online campaign to defend the Canadian oil and gas industry Why follow: Hear from other groups that advocate for a strong energy industry and add your voice to the conversation
Catherine McKenna: @cathmckenna Title: Ottawa Centre MP and Minister of Environment & Climate Change Why follow: Hear about decisions and activities impacting all of Canada
Jim Carr: @jimcarr_wpg Title: Federal Minister of National Resources Why follow: Hear about decisions and activities impacting all of Canada
Candice Bergen: @CandiceBergenMP Title: MP for Portage-Lisgar in Manitoba and advocate for Canada's Natural Resources as the Official Opposition Critic Why follow: Hear about decisions and activities impacting Alberta, the home base of Canada’s oil and natural gas industry
Shannon Phillips: @sphillipsab Title: Alberta Minister of Environment and Parks and the Minister Responsible for the Climate Change Office Why follow: Hear about decisions and activities impacting Manitoba
Rachel Notley: @rachelnotley Title: Premier of Alberta and Leader of Alberta's NDP Why follow: Hear about decisions and activities impacting Alberta, the home base of Canada’s oil and natural gas industry
Marg McCuaig-Boyd: @MargMcCuaigBoyd Title: Energy Minister for Government of Alberta and MLA for Dunvegan-Central Peace-Notley Why follow: Hear about decisions and activities impacting Alberta, the home base of Canada’s oil and natural gas industry
Brad Wall: @PremierBradWall Title: Premier of Saskatchewan and MLA for Swift Current Why follow: Premier Wall is a very strong advocate for Canadian oil and gas on the provincial and national stages
Deborah Yedlin: @ddyedlin Title: Calgary Herald business columnist who focuses on oil and gas issues Why follow: Access to breaking news from Canada and abroad
Peter Tertzakian: @PTertzakian Title: Chief Energy Economist, ARC Financial Why follow: Learn more about the financial forces and current events impacting energy in Canada
Jeff Gaulin: @CAPP_Jeff Title: VP Communications, CAPP Why follow: Have access to the latest opinions and ideas from the industry
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Participate in the online conversation
Most media outlets have an online presence, which presents an opportunity to comment on articles. For Energy Citizens, commenting on energy-related stories is a great way to show support for the industry and contribute to online conversations.
There is typically an area at the end of an article to type a response or comment. The publication may require you to register or use an existing social media profile in order to post. This is so that the publication can ensure that the comment is coming from an actual person rather than a “spambot” used by marketers to post promotional messaging.
You should treat online comments the same way that you would treat a letter to the editor. Strive to get one or two relevant points across as succinctly as possible. Keep in mind that most publications moderate online comments based on certain standards, so focus on building your credibility. Moderators will reject posts that contain personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence and SHOUTING (conveyed through the use of capital letters).
Write about your opinion
Public commentary has long been one of the most powerful ways to broadly communicate ideas. You are able to share your thoughts with legislators, journalists, and the community through a published letter to the editor (LTE).
How to write a letter to the editor – Letters to the editor (LTE) are written by readers of publications both large (major daily newspapers, magazine, etc.) and small (weekly community newspapers) on relevant topics. Many smaller publications often have highly engaged audiences, so writing to these publications can sometimes be more effective than focusing only on larger publications. Often these letters are submitted as a response to a previously published story. LTEs can also be submitted as a commentary on current events. A list of emails to submit letters to the editor for Canada’s top news publications can be found in the appendix.
Remember that editors receive hundreds of LTE submissions each day. Obviously they can’t accept and print all of them, which means what you write needs to stand out from the rest. Here are some tips that will help:
Follow the rules. Some publications provide specific guidelines for writing and submitting an LTE, including who to send it to and how. These instructions are typically found in the LTE or ‘opinion’ section of the publication.
Read the 'letters to the editor' section. Reading previously published letters can help you capture the style that editors are looking for.
The opening line. Start your letter with ‘Dear Editor,’ and, if applicable, quote the article that you are responding to and the date it was published.
State your position. Lead your letter by stating your position. Are you supporting the article, or wanting to set the record straight?
Keep it short. Strive for 200 words or less by focusing on one or two of the most important points.
Sign off. End your letter with “Sincerely,” then your name. You should also include a line that explains who you are in order to build your credibility. If relevant, this is a great place to show off your connection to the energy sector. For example, “I am an oil production engineer from Calgary who has worked in the industry for 20 years.”
Review and edit. Spell-check your letter, and get a friend or family member to read it to ensure you haven’t missed any errors and that your argument comes through.
Provide contact details as required. Some publications may require you to submit contact information with your letter so they can confirm it’s authentic. If you don't want your name published, be sure to indicate that at the end of your letter.
Top News Publications
Letter to the Editor Email
Winnipeg Free Press
Newfoundland & Labrador
The Globe and Mail
Prince Edward Island
Le Journal de Montréal
Contact form (soumettre une opinion)
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