Grow Your Network

How to identify potential collaborators

Collaborators are people or groups that share common interests with you or that have the ability to help you achieve your mission. It is important to identify and connect with potential allies because you will have a lot more success working with the support of a group than you will working alone. Several groups working together in support of a particular issue shows decision makers that the issue is important enough for people to come together to take action.

Identifying allies does not have to be difficult or time consuming. One of the easiest ways to identify allies is to attend events in your area related to your interests and objectives. You can also to do some simple research to see if there are any communities or groups in your area that already share the same goals or who are interested in similar issues as you. You can search for individual allies on social media, and you can search for ally groups using search engines, social media, the Yellow Pages, and meeting and event websites such as and

Here is a list of some qualities that are useful in potential allies:

  • Membership. Is the individual a member of a potential ally group? If you are focused on recruiting allies from a group, how many members does the group have?
  • Credibility. Does the individual or group have a certain credibility associated with them, like a public figure, environmental expert, or are well-known?
  • Network. Is the individual or group part of a larger network that they can give you access to?
  • Skills. Does the individual or group have any special skills that would be useful?

An important thing to remember is that individuals and groups do not necessarily need to have a direct connection to your issue to be interested in joining forces. Sometimes, an indirect interest, such as being interested in job creation and the economy, can be enough to make an Energy Citizen ally.

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Once you have identified some potential allies, you will want to reach out and develop a relationship with them so that you can begin working together.

Here are some ways to start up your working relationship:

  • Connect with the individual or group on social media.
  • Exchange contact information so that you can stay in touch.
  • Invite the individual or group to the next event you are organizing or planning to attend.
  • Ask to join the individual or group’s next event.
  • Share updates, news, and event information related to your mission.
  • Talk to people at events to determine their interest in becoming allies.
  • Handouts at events to provide people with more information and give them instructions about how they can sign up to be an Energy Citizen. See below for Energy Citizens handouts and fact sheets.
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How to register a campus club

Campus clubs are useful for bringing together students from the same or different schools in support of a common goal or activity. The process for registering a club will differ from campus to campus, but here are some tips to get you started:

  • Check online to review your school’s list of current clubs to make sure that there is not already an existing club that you can join.
  • Make an appointment with your school’s student clubs manager to discuss your application before you begin.
  • Review your school’s club criteria prior to submitting your application to ensure that you are adhering to all of the rules and requirements surrounding membership, finances, mandates, policies, and procedures.
  • Note that many schools have a deadline to submit new club applications.
  • Contact [email protected] to receive materials and support for your club.
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