Participate in the online conversation

Most media outlets have an online presence, which presents an opportunity to comment on articles. For Energy Citizens, commenting on energy-related stories is a great way to show support for the industry and contribute to online conversations.

There is typically an area at the end of an article to type a response or comment. The publication may require you to register or use an existing social media profile in order to post. This is so that the publication can ensure that the comment is coming from an actual person rather than a “spambot” used by marketers to post promotional messaging.

You should treat online comments the same way that you would treat a letter to the editor. Strive to get one or two relevant points across as succinctly as possible. Keep in mind that most publications moderate online comments based on certain standards, so focus on building your credibility. Moderators will reject posts that contain personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence and SHOUTING (conveyed through the use of capital letters).

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